Welcome to The Kashmir Adventure Bikers
WHAT INFORMATION WE COLLECT
Our goal is to collect and use only that information that we think is required for our legitimate business interests, in order to better understand your interests and to improve your experience of using our website or services. In order to do so, we collect the following types of information:
Personally Identifiable Information Personally identifiable information is any information that identifies a living individual, such as your first and last name, mailing address, phone number, email address, credit/debit card number and expiration date (or other payment-method information), login ID, user name and password and other information about a specific individual that identifies the individual (collectively, "Personally Identifiable Information").
There are a number of situations in which your Personally Identifiable Information may help us give you better service. For example, we may ask for your Personally Identifiable Information when you are discussing a service issue on the phone with an associate, downloading a software update, registering for a seminar, participating in an online survey, registering your products, purchasing a product, or signing up for or using our online products and services. At such times, we may collect Personally Identifiable Information relevant to the situation, such as your name, mailing address, phone number, email address and contact preferences; your credit card information; information about Kashmir Adventure Bikers products you own, such as their registration numbers, and date of purchase; and information relating to a support or service issue. We collect information for market research purposes - such as your occupation and where you use your computer - to gain a better understanding of our customers and thus provide more valuable service. We also collect Personally Identifiable Information that you may voluntarily provide when you use our website, products or services or that you may disclose in a public area of our website (such as a message board or chat room). We also may obtain Personally Identifiable Information from reputable third parties, such as credit agencies.
Non-Personally Identifiable Information Kashmir Adventure Bikers collects information from you when you use our website or online products or services. This helps us to determine how best to provide useful information to customers and to understand which parts of our website and online products and services are of most interest to them. Non-personally identifiable information is information that does not specifically identify a living individual and is not used with Personally Identifiable Information to determine an individual's identity, including a computer's Internet Protocol ("IP") address, a mobile device's unique identifier, computer and device connection information such as browser type or version, demographic information such as a person's age, ZIP code and other data collected automatically through the operation of our website, services (collectively, "Non-Personally Identifiable Information").
We may collect site usage data and other Non-Personally Identifiable Information (such as which website pages are visited and in what sequence) through the use of various technologies like Google Analytics. For example, our web servers automatically collect IP addresses from computers and other devices that visit our website. An IP address is a number that is automatically assigned to a computer by the Internet service provider whenever the computer is connected to the Internet. Web servers, the computers that "serve up" and deliver web pages, automatically identify a computer by its IP address, and when a page is requested from a website, its servers log the IP address of the computer requesting the page. When we are collecting information regarding what pages and content on our website and online products and services a computer is accessing and using, in general we do not link that computer's IP addresses to any Personally Identifiable Information, so although the website usage data associated with a computer's IP address will be logged, your identity will remain anonymous to us and the website and online product and service.
COOKIES AND OTHER TECHNOLOGIES
As is standard practice on many corporate websites, Kashmir Adventure Bikers website uses "cookies" and other technologies. A cookie is a small text file that is sent to your computer from a web server and stored on your computer's hard drive when you visit a website.
As is true of most websites, we gather certain information automatically and store it in log files. This information includes IP addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and click-stream data. We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users' movements around the site and to gather demographic information about our user base as a whole. Kashmir Adventure Bikers will not use the information collected to market directly to that person.
In some of our email messages we use a "click-through URL" linked to content on our website. When a customer clicks one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, simply avoid clicking text or graphic links in the email.
In addition, we may use pixel tags (which are tiny graphic images), web beacons or similar mechanisms (collectively, "Pixel Tags") to obtain certain usage information regarding our website, products and services. When you visit a page on our website that contains a Pixel Tag, the Pixel Tags communicates with your computer to collect Non-Personally Identifiable Information and determine, among other things, whether you have been to that page before or viewed a particular advertisement. We use Pixel Tags to tell us what parts of our website customers have visited or to measure the effectiveness of searches customers perform on our website. Pixel Tags also enable us to send email messages in a format customers can read. In addition, they tell us whether emails have been opened to assure that we are only sending messages that are of interest to our customers. Pixel Tags can be refused when delivered via email. If you do not wish to receive Pixel Tags via email, you will need to disable HTML images or refuse HTML (and select text only) emails via your email software. Although these mechanisms are similar to cookies, they are different in that they are not stored on your computer and, therefore, cannot be disabled through your browser.